The Most Optimal Roles to Recruit for as a Start-up

By Ashley Kinsey 2023-05-23

As a one-man band, you’re responsible for running every aspect of your business. But as your business grows, you may find it challenging to keep up with all the tasks and responsibilities required of you. At some point, you may need to consider hiring someone to help you out. But which role should you employ for your one-man business? Here are a few options to consider:

Virtual Assistant

A virtual assistant can take on many different tasks, from answering emails and scheduling appointments to managing social media and conducting research. Hiring a virtual assistant can be a cost-effective way to get help without the expense of a full-time employee. You can hire a virtual assistant on an hourly or project basis, depending on your needs.


Keeping track of your business’s finances can be a daunting task, especially if you’re not a numbers person. Hiring an Accountant can help ensure that your finances are in order and that you’re staying compliant with tax laws. An Accountant can manage your accounts payable and receivable, prepare financial statements, and help you stay on top of your cash flow.

Marketing Consultant

If you’re struggling to market your business effectively, you may want to consider hiring a marketing consultant. A marketing consultant can help you develop a marketing strategy, create compelling content, and implement marketing campaigns that drive results. They can also help you analyse your marketing efforts to see what’s working and what’s not.

Web Designer

Your website is often the first impression that potential customers have of your business. If your website is outdated or difficult to navigate, it could be turning people away. Hiring a web designer can help you create a website that’s visually appealing, easy to use, and optimised for search engines. This could be done through outsourcing or full-time employment, depending on the level of work you require.

Social Media Manager

Social media can be a powerful tool for promoting your business, but it can also be time-consuming. A social media manager can help you create a social media strategy, schedule posts, and engage with your audience. They can also help you analyse your social media metrics to see what’s working and what’s not.

When deciding which role to hire for, consider your business’s specific needs and the skills you lack. You may also want to consider hiring someone on a trial basis to ensure they’re a good fit before committing to a longer-term arrangement. Whatever role you choose to hire for, remember that bringing on an employee can help you focus on the aspects of your business that you enjoy and that drive growth.


A proven way to employ staff with time restraints and financial responsibility is co-employment. A PEO handles the administration of employment, leaving you to simply manage your employee day-to-day. This could be ideal for a new business without the experience or time to handle the employment process from the start. Want to know more? Visit our services page.