What is the best way to build your marketing team?
Whether you’re a start-up, an SME, or a large enterprise, your view on building a marketing team may have changed following the success of remote working and the continual rises in UK salaries. So we’re discussing the many methods available to businesses of all sizes when it comes to marketing. They all have their pros and cons and will be suitable for certain organisations depending on your requirements.
Recruiting your marketing talent either through an agency or in-house is a great way to find experienced individuals for a permanent team. This is a great option for those looking to focus heavily on marketing, not those planning for the occasional campaign. However, recruiting without the help of a professional could prove difficult and the use of an agency can become very costly. This may not be an issue if you’re looking for an extremely experience individual and you’re prepared to pay a large amount for the right person. Plus, you’re likely to get the best output from an in-house worker due to closer supervision and support.
Those who would prefer to leave the marketing to a third party may consider outsourcing. This would be most beneficial to a business with no marketing experience, who may have difficulty putting together an effective team alone. Outsourcing is also relatively cheap in comparison to employing permanent staff. This is likely to leave you with a larger budget for marketing activities such as Pay Per Click (PPC) advertising or even physical promotion like electronic billboards.
Not all businesses will be marketing all year round, so freelancer apps like Fivver are a great way to get jobs like graphic design or copywriting done the moment you need it. The wealth of talent on platforms like this is extremely appealing, but it’s important to do your due diligence and always check reviews. Many of the users are individuals rather than large companies, meaning they can charge more affordable prices, due to having minimal overheads. However, due to this, they may not be able to manage large workloads, meaning you will need to switch freelancers frequently, making your output inconsistent.
If the above are not quite suitable, co-employment is the perfect middle ground, having a PEO employ specialists on your behalf. This means you get a full-time employee without the worries of HR, Recruitment or Payroll. They are located in the provider’s offices, so the data protection risks of home working are eliminated, and there is full accountability. Providing that your organisation of choice offers global employees, you will spend a fraction in comparison to the above option, meaning you’re able to employ a larger number of people. In such a creative role, having more people to bounce ideas around would benefit you massively.
Find this useful? Book a chat with a member of our team to discuss how we can help build your marketing team.