Instilling outsourced teams with your tone of voice

By Ashley Kinsey 2022-05-23

What is tone of voice?

Tone of voice is the way a brand speaks to its people, this should be aligned with their values and what they stand for. Having an established tone of voice can help you deliver your brand message more effectively and create a better connection with potential leads. People may not always remember what you said, but they will always remember how you made them feel, so it’s vital that any extensions of your team can master your tone of voice.

Tone of voice can vary massively between companies and industries as everyone aims to appeal to different target audiences containing all kinds of demographics and behavioural traits. No matter the tone, anyone who represents your business should make an effort to embrace the sound when communicating with your stakeholders. There are many ways to do this consistently, such as a brand dictionary featuring ideal phrases that match your voice.

How do outsourced teams adapt to your tone of voice?

Our job is to give you the peace of mind, professionalism, and expertise you’d expect from an in-house team, so what good would that be if our Frnds couldn’t match your tone of voice?

Clear communication is a priority in training our Frnds, so you can be sure they will be clear and well-spoken from the get-go. This gives us an ideal platform to build on when ensuring your brand’s values are translated in every discussion. We first introduce your tone of voice to our Frnds during our initial training on your business and its procedures.

Whether your tone of voice is extremely corporate, or personal and relaxed, our intelligent teams adopt this sound over time as they manage your front office functions like customer service or marketing. Everyone put forward to manage your processes is eager to learn and is encouraged to listen actively, therefore your brand’s tone of voice rubs off on them in no time.

The benefits of a team that understand your brand.

Having a team that gels perfectly with your brand comes with many benefits, and it could be the difference between success and failure in the outsourced area. Here are some of the ways you can benefit from a team with the right tone:

–       The team could be perceived as in-house

–       Your reputation and brand image are reinforced

–       Stronger connections between in-house and offshore employees

–       Emotional connections from customers can be maintained

–       Quicker and smoother resolutions of tickets

How to start outsourcing with DeskFrnd.

We take the headaches out of employing staff here in the UK or bringing on inflexible and unscalable teams overseas. We take real care of our people, your people. They’re on hand 24/7/365 and can be turned up, down or off as you need. If you’d like to reduce your costs and your headaches, get in touch with us! You can also view our pricing in the meantime.

You may also enjoy reading about the Common CX outsourcing stereotypes and how we challenge them.