5 tips for managing social media platforms effectively

By Ashley Kinsey 2022-06-28

Tip 1 – Having a skilled team to gather ideas

Want the best from social media platforms but don’t know where to start? Having creative and literate individuals is essential to get started, whether this is yourself, your employees, or your very own outsourced team. These people must be able to brainstorm unique ideas and put them into action, in a way that stands out from the crowd. Often the best place for ideas is through research, meaning signing up for industry-relevant blogs and newsletters to keep up to date.

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Tip 2 – Keeping up with trends

In today’s online society, trends come and go quicker than ever, so it’s vital to jump on opportunities as soon as they arise. A prime example of this is the rise of TikTok in recent years. Many businesses are using this app successfully and seeing huge amounts of growth from doing so, but this requires a clued-up team of marketers to ensure you’re staying ahead of the curve. Though reacting quickly to trends is important, it’s also beneficial to be proactive and anticipate popular topics based on previous weeks, months, or years.

Tip 3 – Proofing your work

Your ideas are only as good as your proofing; before going live any typos and mistakes must be highlighted and removed. Publishing posts that include mistakes in the copy or graphics can tarnish your business’s credibility and create a poor customer perception. However, the same piece of content could bring you tons of leads when proofed correctly. So again, having a trusty team who never cut corners is going to be paramount to your campaign’s success.

Tip 4 – Scheduling

When looking to run smooth social media campaigns, posting manually can become time-consuming and creates extra room for errors. This is where scheduling tools come in. Tools such as Contentcal, Social pilot and Hootsuite allow you to create all of your posts in one calendar, all in advance. These are then automatically posted on the date you set. This type of software makes your team much more efficient, giving them more time to focus on creating ideas.

Tip 5 – Analysing and adapting

The content you create could perform exactly as you want it to or it may not do so well, no matter the outcome, it’s essential you carefully analyse the results to maintain or improve your performance. There are countless reasons for your content to succeed or fail, so your team will need to test various types of content on each of your platforms. This eliminates the unsuitable content and lets your team spend time on content which is going to resonate with those targeted.

The benefits of optimised socials

Creating a successful social media campaign brings benefits such as increased traffic, brand awareness and lead generation. In addition to this, it allows you to shape your brand in whichever way to like, using your content to create the ideal customer perception.

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